KCPR Cal Poly Radio goes much beyond broadcast. A handful of us teamed up to create a print feature that combines and displays the multi-dimensional talent of the KCPR staff and Local community; I did the layout, art direction, and threw in an article and some illustrations, "Left to My Own Devices". From concept to press, we collaborated with world-renowned artists, local bands, Cal Poly’s Mustang Media Group and many more to fashion a sophisticated 20-page newsprint magazine with a (very) tight budget, a resistant journalism department, and a non-paid and stressed-out production team of students. There was no option of getting burnt out in getting BURNT out; this was certainly a passion project.
So why the name? There is a legendary ad in KCPR history that ran in the mid-80s—a dog with its head, well, blown off from standing too close to a speaker (known as "Burnt Dog"). This was a direct reference to the RCA "His Master's Voice" dog, but a different version of course.
In order to promote the release of BURNT magazine on the Cal Poly campus, we devised a riddle solved only by combining hints found through engagement with each of our platforms (radio, social media, print) in order to win tickets to Coachella Music Festival. My personal contribution was a 10' x 6' hand-drawn chalk advertisement in the heart of Cal Poly to inform thousands of commuting students of the competition.