For the Planet

2017

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This project involved redesigning an existing lightbulb packaging system in order to create a more engaging and sustainable solution; the second portion required designing a trade show booth. General Electric’s ECO LITE Globe LED is a spherical bulb that typically uses less energy than most conventional bulbs, making it more environmentally friendly. The challenge here was creating a design that still communicated the language of an electric appliance but attracted a millennial crown with a unique, friendly and hip identity to pop off the shelf.